Pirelli

Founded in Milan in 1872, Pirelli is today one of the world's largest tyre manufacturers and the only one fully focused on the Consumer market, with products and services for cars, motorbikes, and bicycles. With a distinctive positioning at the high-end and at the top of the range - i.e. the “High value” segment - Pirelli is a global brand with deep Italian roots, famous for its cutting-edge technologies, manufacturing excellence, passion for innovation and constant focus on reducing the environmental impact. Pirelli has always been distinguished by its international scale and now boasts 18 production plants across 12 countries, a commercial presence in 160 countries, 20,000 sales outlets worldwide and about 31,000 employees, more than 3,000 of whom in Italy. Two production plants are located here: in Settimo Torinese, the group’s most technologically advanced hub, and in Bollate, a factory that will focus on the production of bicycle tires. In line with its traditional emphasis on innovation and technology, in 2023 Pirelli invested 5,4% of revenues in the “High value” segment, one of the highest levels in its segment, in Research and Development. In 2023, the company recorded total revenues of more than €6.6 billion.